What is a QR code?
A QR code (or Quick Response Code) is an arrangement of black and white squares, similar to a barcode, which typically stores URLs and can be read by a QR code scanner on a mobile device.
They are used in marketing to take users to a specific page on a website from a campaign. They are cheap to use and can be easily tracked.
Are QR codes still relevant?
As with most marketing trends and any new technology, there is often a discussion around whether the idea has any longevity. The below graph is the search interest over time on the topic of QR Codes.
As you can see the interest in QR codes is still rising although it appears to have peaked around April 2017.
This would suggest that there is still an appetite for QR codes and therefore a business opportunity to be had.
Where can you use QR codes to help your business?
QR codes are often seen to be a purely marketing tool. Taking someone quickly and easily to a location to complete an action. Be it registering for an email newsletter, growing social channel following or driving traffic to a website. Some of the common places to find marketing QR codes are:
- Business cards
- Swing tickets in fashion retail
- On posters or outdoor campaigns
- In brochures or printed advertisements
In nations where mobile internet & smartphone usage is often prevalent, there has even been a move into using QR codes in payment technology.
In an operational environment QR codes also have their uses. They can be effective in:
- Inventory logging and management
- Saving money on printed materials by offering a QR code to an online brochure
- To provide quick and private access to sensitive information in healthcare
- To provide mobile access to blueprints in the construction industry enabling them to be kept up to date with the latest version
How to create a QR code
If you’re interested in using QR codes for marketing or operational purposes we have created a very simple to use QR code generator which allows you to quickly create and download up to 100 codes for free.
Should you be using QR codes?
If you’re thinking of using QR codes in your marketing or operations think about the following questions:
- Is there a need for the technology?
- Will it help the end user?
- Is the infrastructure in place to handle the technology?
If your answer to any of these questions is “no” you may struggle to gain any tangible business benefits from QR codes. For example, if you’re looking to advertise in rural areas with limited mobile data signal available you may struggle to utilise them effectively.
However, if your demographic is relatively tech-savvy, likely to have an “always on” mobile device, and demands a quick result from any action they take QR codes may be ideal for you.
If you’re looking to incorporate QR codes into your next app idea, why not speak to us first? Our app developers based in London or the Midlands will be happy to help you with your next project.
You may also like:
We know how difficult it can be to tick every box that Apple needs to get an app approved to the app store. Creating successful apps is often a “labour of love”. It’s hard work but so rewarding when your app finally gets published in the app store.
At Atom Engine we strive to create successful apps every day. We know what is involved in taking an app from concept to launch and so we know how to work with our clients to find out what success looks like for each project. Here are our top tips as to how to actually measure the success of your app.
It’s fair to say that most of us are glued to a screen of some kind or another for most of our waking hours. Whether you work at a desk, are on the road using your phone to keep in touch or even find your way to your next meeting, it is increasingly common to use a mobile during your working day.
When our clients start to work with us, they are very focused on the need for an app, the details of how it will work, and are even keen to understand how it will look and feel. What is often not considered by those new to building apps is how they will ultimately convince their audience to download it.
At Atom Engine we are all about developing innovative apps with beautiful yet functional designs. But how do you come up with a ground-breaking app idea? How do you think of that idea that will make your competitors wish they’d come up with it first? Read on to find out.
We’ve developed some new tools that are free to use to help you to create barcodes, QR codes and iOS app store iconography. Try them for yourself today.
A tutorial showing how to create a simple app with a collection view that will display recent headlines from a News API, this tutorial assumes you know very little about iOS development.
A prototype is an initial version of your potential final product. Learn why they are important and whether it should be used in your next project.
Developers programming for iOS currently have two choices for creating an App, Objective C and Swift. While Swift is seen as the 'offspring' of Obj C there are many differences. Learn about them here.
Here we explain the benefits of an offline first approach to app development.
With over 5 million apps online today, more than a good idea is needed to create an app that people will want to use. We discuss a few things to consider before launching your next project.
Here we look at reasons how you could possibly save your business some money as well as improve customer engagement.
Learn the differences between the two most popular methodologies in development today and the benefits of each. See if you have any preference on which you'd rather use on your next project.
Are you undecided on whether your company needs social media? Read on and we will try to convince you as to why it's essential.
See how analytics are just as important within mobile apps as your website.
Native vs Cross Platform App Development. Read ahead and decide which you think would be most beneficial for your business
Find our how a great user interface can lead to happy customers and better user retainment
What is machine learning and how can it be used to improved your mobile application.
How in-house mobile apps can give your business an efficiency boost.