Choosing a Mobile Development Platform for your App

In this article we are going to look at the available technologies and their characteristics in terms of usefulness for addressing specific business problems. We strive to help you choose the best development platform for your mobile app, be it Android App Development, iOS Development or a hybrid app.


App development consists of several stages. The first stage is working out the goals and specifications. These goals are specific to an app and should be aligned to the business plan. Examples of these goals include marketing, engineering and a combination of both. As the tasks become more evident, our development team can look into the best way to implement this, taking into account the pros and cons of all the options.

Native applications

Native mobile application development is done for appropriate mobile platforms. They work quickly, holistically and utilize the platforms’ full functionality, including Bluetooth, NFC, and any other features that are present, such as temperature, pressure and humidity sensors. However, since both iOS (iPhone, iPad, iPod) and Android occupy a very top share of the mobile native applications market, it is often important to develop the app version for both platforms which increases the time and price of development. However, native applications are characterized by high functionality, reliability and performance.

Pros of native applications

  • Access to the full range and flexibility of native SDKs.
  • Native application’s logic is natural for the platform it is designated for.
  • Easiest and most seamless integration of the advanced features appearing upon the platform’s growth.
  • Designs made to follow the specific logic of the operation system

Cons of native applications

  • Higher development cost.
  • Different designs can slow down development.
  • More frequent updates are needed

Hybrid Applications

Hybrid development is programming using HTML5 and Javascript to create an app that is used across several different platforms. Essentially this option is a cheaper, faster solution than creating two native applications.

Pros of hybrid applications

  • Can be used on several different platforms with one implementation, saves on time and cost
  • Updates are easier as only one code base to be updated

Cons of hybrid applications

  • UX isn’t specific for a device
  • Lack’s functionality of native applications
  • Slower performance

Android vs iOS for developers

Android is a much more liberal environment for developers. Android development environments exist for all major operating systems. Access to the Google Plat Market is granted by a one-time payment of £25 and apps have far fewer rules.

In contrast iOS development is limited to Mac OS, which requires the purchase of an expensive workstation/laptop or the usage of a virtual machine which can be extremely slow. Developer account licensing under Mac OS/iOS costs about £100 per person yearly and the approval process is extensive for all uploaded apps.

In terms of the languages, all of them have strengths, weaknesses and it’s usually down to the personal preference of a developer.

Android vs iOS for Businesses

The Apple ecosystem, has a more affluent audience, is more stable, has a consistent backward compatibility and a higher average application ROI compared to the Android ecosystem. Furthermore, the distinctive features of the Java language are the cause of the notably lower performance and rougher operation of the applications written with its use. However world-wide, there are many times more Android than iOS users, Android has several features unavailable on iPhones and is more relaxed with what you are allowed to do with your apps.


As you can see, each mobile application development method has its advantages and disadvantages. As we explained at the start of the article, the main choosing factors always should be the specific business tasks, which the application is intended to solve. Contact us today and we can work out which would be best for you.

Related Projects

Alif Baa Mobile Game

Alif Baa is an application intended to help children with their learning of the arabic alphabet through 4 fun games.

Related Services

Hersheys Travel Retail App

We worked closely with Venture Axis (a software company based in Leeds) to develop a mobile application for Hersheys. The app was aimed to help maintain all the locations in which Hersheys sells their products.

Related Services

Out Tonight App

Out Tonight is a mobile application allowing for instant communication between nightlife venues with people in their immediate vicinity. This app is perfect for people travelling around the country and wanting to find somewhere to eat, drink or even do a bit of karaoke.

Related Services

Pernod Ricard App

The client wanted to quickly log and analyse their competitors' retail outlets anywhere in the world.

This application allows members of staff in the field quickly collect and store data and photographs used in competitor analysis.

Related Services

Prestonpans battlefield tour app

The app was created to make taking a tour of Prestonpans Battlefield more engaging and easier to navigate.

This application provides an interactive walking tour for all visitors to the Prestonpans Battlefield.

Related Services

Teach Me Anatomy

Teach Me Anatomy is an award winning website and mobile application, delivering a collection of educational healthcare resources. Used by students and healthcare professionals alike, each resource is presented in an easy-to-read and visually appealing style.

Related Services

You may also like:

Our Favourite Azure Services

A lot of the responsibility for powering high-quality applications is not always in the devices our users have, but on faster and more powerful computers that are looked after by some of the world’s leading tech companies over the internet – otherwise known as The Cloud.

Microsoft’s Azure has many services on the cloud that we regularly use to provide great performance, security and reliability for our clients’ applications, all at speed and with relatively low cost. Continue reading for some examples of the services we use and why we use them.

Augmented Reality Technology

An Introduction to different Augmented Reality (AR) technologies and their uses in app development and daily life.

Multi-camera smartphones and why they're so popular

Recently, the new generations of smartphones have been placed a lot of focus on the camera quality, especially on the quantity of cameras. If 2 cameras are better than 1 then imagine a phone with 16!

Hiring a good developer

When hiring a company/individual for your project, you need to be able to trust that the can deliver an application that matches all your requirements in a time efficient and cost effective manner. There are a lot of scam companies out there that will leave you feeling exploited and disappointed. In this article we discuss the important factors to consider when choosing your developer in order to avoid this disappointment and get the app you paid for.

Does android / apple impact mobile app development

Android and Apple are regularly battling it out to see who can create the best smartphones. As someone who is interested in a career as an app developer, it’s important to keep an eye on what these two companies are doing.

Behind the scenes as an app developer

The life of an app developer is not as glamorous as you might think. People assume your days are spent working in funky offices and earning loads of cash. While this might be the reality for some people, most app developers have a much quieter life.

Developing apps for wear OS

Wearable tech is rising in popularity year by year. A couple of years ago, you’d only find a handful of wearable options on the market. It’s certainly a rising trend, and this brings along all sorts of opportunities for app developers.

How to Start a Career as a Mobile App Developer

The demand for mobile apps continues to rise, which naturally results in the demand for mobile app developers rising as well! So, if you want to get started in this career, then there are a few vital things you need to consider.

How to satisfy the app store guidelines

We know how difficult it can be to tick every box that Apple needs to get an app approved to the app store. Creating successful apps is often a “labour of love”. It’s hard work but so rewarding when your app finally gets published.

How to measure the success of an app

At Atom Engine we strive to create successful apps every day. We know what is involved in taking an app from concept to launch and so we know how to work with our clients to find out what success looks like for each project. Here are our top tips as to how to actually measure the success of your app.

What is a QR code and how can it help your business?

There has always been a debate around the longevity of QR codes in marketing publications. Are they a “flash in the pan” or are they a useful tool in your marketing playbook? In this post we’ll examine what is a QR code and how it can be helpful to achieve your business objectives.

5 of the best android apps to improve productivity

It’s fair to say that most of us are glued to a screen of some kind or another for most of our waking hours. Whether you work at a desk, are on the road using your phone to keep in touch or even find your way to your next meeting, it is increasingly common to use a mobile during your working day.

App store optimisation: A beginner’s guide to ASO

When our clients start to work with us, they are very focused on the need for an app, the details of how it will work, and are even keen to understand how it will look and feel. What is often not considered by those new to building apps is how they will ultimately convince their audience to download it.

Where to get app ideas to steamroll your competition

At Atom Engine we are all about developing innovative apps with beautiful yet functional designs. But how do you come up with a ground-breaking app idea? How do you think of that idea that will make your competitors wish they’d come up with it first? Read on to find out.

NEW free to use online tools developed for you

We’ve developed some new tools that are free to use to help you to create barcodes, QR codes and iOS app store iconography. Try them for yourself today.

CollectionView Tutorial Swift

A tutorial showing how to create a simple app with a collection view that will display recent headlines from a News API, this tutorial assumes you know very little about iOS development.

The Importance of a Prototype

A prototype is an initial version of your potential final product. Learn why they are important and whether it should be used in your next project.

Objective C vs Swift. Which platform should you use for your next application?

Developers programming for iOS currently have two choices for creating an App, Objective C and Swift. While Swift is seen as the 'offspring' of Obj C there are many differences. Learn about them here.

Importance of offline compatible apps

Here we explain the benefits of an offline first approach to app development.

How to make your next app idea a success

With over 5 million apps online today, more than a good idea is needed to create an app that people will want to use. We discuss a few things to consider before launching your next project.

5 Reasons to invest in a mobile application

Here we look at reasons how you could possibly save your business some money as well as improve customer engagement.

Waterfall vs Agile Development Processes

Learn the differences between the two most popular methodologies in development today and the benefits of each. See if you have any preference on which you'd rather use on your next project.

Social media and it's importance to your business

Are you undecided on whether your company needs social media? Read on and we will try to convince you as to why it's essential.

Analytics within mobile apps

See how analytics are just as important within mobile apps as your website.

User Interface Design in Mobile Apps

Find our how a great user interface can lead to happy customers and better user retainment

Machine Learning

What is machine learning and how can it be used to improved your mobile application.

Business Mobile Applications

How in-house mobile apps can give your business an efficiency boost.