Analytics within mobile apps

Importance of analytics within mobile applications

Any application that we create we aim to continually improve upon it based on user feedback, new technologies and security alerts. Analytics is a key tool in gathering such data but is also important for marketing purposes as well as tracking advertising campaign successes and failures.

What is analytics?

Analytics is data collected regarding who and how users are using your application. By far the most popular analytics tool is provided by Google, but very few people explore the full potential of this free service. Below we discuss various ways in which you can use this information to improve your core application and marketing strategy.

Goal tracking

By collecting information how users are navigating through your application you can adapt your application to increase goal success, in example:

100% of your users get to stage 2 of an application flow, however only 10% complete the application. This highlights that there is a barrier for the user in stage 2 of this application and it should be addressed.

Acquisition tracking

If you are spending £1000 each on both an internet advertising campaign and a mail campaign, you want to know how each of these campaigns are performing in terms of your end goal. With analytics correctly configured you would be able to tell which of the methods brought the most users, and how many of them users actually resulted in a sale. The more users is not necessarily better as they may only provide a small number of sales. It is important to track the user from acquisition all the way through to sale to identify the best quality users in which to target further.

By using this approach, you can see which marketing methods are working for your business and invest more time and money into those with the highest return.

User interface improvements

By gathering data on which bits of your application are used the most you can further improve your application to bring these sections within fewer taps of first launching your application. You can take this step even further by tracking based on device or user login to then present information automatically that each user has expressed an interest in via a tap or other gestures.

How hard is it to implement Analytics?

It depends on the level of tracking you require. I would personally be confident in saying that those capable of setting up a simple WordPress site would be more than capable of handling basic acquisition and goal tracking within a website. Those with mobile apps and require this data to be used for automatic user interface improvements would be best to leave it to a professional. For such developments we would tend to implement a custom analytics system allowing for quick integration within existing data sets.

If you would like to talk to us about personalising applications to user behaviour then please get in touch.

Related Projects

Out Tonight App

Out Tonight is a mobile application allowing for instant communication between nightlife venues with people in their immediate vicinity. This app is perfect for people travelling around the country and wanting to find somewhere to eat, drink or even do a bit of karaoke.

Related Services

Teach Me Anatomy

Teach Me Anatomy is an award winning website and mobile application, delivering a collection of educational healthcare resources. Used by students and healthcare professionals alike, each resource is presented in an easy-to-read and visually appealing style.

Related Services

You may also like:

The Importance of a Prototype

A prototype is an initial version of your potential final product. Learn why they are important and whether it should be used in your next project.

Objective C vs Swift. Which platform should you use for your next application?

Developers programming for iOS currently have two choices for creating an App, Objective C and Swift. While Swift is seen as the 'offspring' of Obj C there are many differences. Learn about them here.

Importance of offline compatible apps

Here we explain the benefits of an offline first approach to app development.

How to make your next app idea a success

With over 5 million apps online today, more than a good idea is needed to create an app that people will want to use. We discuss a few things to consider before launching your next project.

5 Reasons to invest in a mobile application

Here we look at reasons how you could possibly save your business some money as well as improve customer engagement.

Waterfall vs Agile Development Processes

Learn the differences between the two most popular methodologies in development today and the benefits of each. See if you have any preference on which you'd rather use on your next project.

Social media and it's importance to your business

Are you undecided on whether your company needs social media? Read on and we will try to convince you as to why it's essential.

Choosing a Mobile Development Platform for your App

Native vs Cross Platform App Development. Read ahead and decide which you think would be most beneficial for your business

User Interface Design in Mobile Apps

Find our how a great user interface can lead to happy customers and better user retainment

Machine Learning

What is machine learning and how can it be used to improved your mobile application.

Business Mobile Applications

How in-house mobile apps can give your business an efficiency boost.