5 Reasons to invest in a mobile application
In this article we will consider the potential benefits that a mobile app and linked systems can bring to your business. With more and more small to medium businesses developing their own mobile apps every day, it is important to assess whether your business could be left behind. I will sum up 5 reasons that apps could help boost your sales, improve customer service and cut costs.
1. Cut administration and staffing costs
Apps are known to be a big investment, with mobile app developers being amongst the highest paid in the world it’s understandable why. The benefits of this investment could however far outweigh the initial cost.
If we take an example of a food producer, supplying food products wholesale to businesses across the country. This hypothetical business currently takes all orders by the phone and has a team of 5 taking orders and processing documentation for those in the warehouse to compile and ship the order.
This business could have an app developed for it’s existing customers to place orders which are automatically added to their account. This can then trigger an order flow which could:
- Email customer with order confirmation
- Generate and email invoice and insert directly into accounts
- Generate a picking note for warehouse staff to compile the order
- Warehouse staff receive picking note on tablet and tick confirm when the order is prepared and a delivery note is generated automatically
- This can then notify the customer via the app outlining their order is out of dispatch
- The order can then be shipped via the businesses delivery fleet
- Drivers can be provided with a tablet to track progress of delivery and even notify users when they are x miles of delivery destination
- Driver can collect signature on tablet and this would be reported back to head office.
With this approach the business would benefit by:
- Cutting sales force required
- Improving customer experience with automated notifications which would also eliminate many calls for updates on an order
- Reduce order error
- Allow business to track drivers and monitor performance
We see from this example scenario that the amount saved by the application is huge as well as improving the customer experience at the same time.
2. Stand out from competition
Just like a website 15 years ago, a mobile app is seen as an impressive business tool to your customers. Some customers (particularly me) buy based on convenience first then price. If you can provide a more convenient and slick way to order your products you will really stand out from your competition.
3. Keeping customers engaged
Apps are an extremely good marketing tool. With clever use of location and user behaviour data your business can send out relevant marketing data via push notifications, increasing awareness and possibly grabbing that extra impulsive sale.
4. Loyalty schemes
Apps are a great way to provide a loyalty scheme. Customers are much more likely to re-order if they know that their loyalty is being rewarded. It also reduces losing customers to competition and can actually increase sales.
5. Automated, useful sales and customer information
Having as much information about your customers and number of sales is key when planning future marketing strategies. Mobile apps can compile all this information into a central server allowing staff to quickly bring up a customers file which could show what they are likely to buy, what they have previously viewed as well as even calculating the best time to call them based on data previously collected about their purchasing behaviour.
So is an app right for your business?
Here I have outlined just 5 of many reasons why to bring your business into the mobile world. I agree that a mobile app is not right for everyone but they certainly should be considered when trying to cut costs and improve customer engagement. If you have any questions then please feel free to contact us.
You may also like:
An Introduction to different Augmented Reality (AR) technologies and their uses in app development and daily life.
Recently, the new generations of smartphones have been placed a lot of focus on the camera quality, especially on the quantity of cameras. If 2 cameras are better than 1 then imagine a phone with 16!
When hiring a company/individual for your project, you need to be able to trust that the can deliver an application that matches all your requirements in a time efficient and cost effective manner. There are a lot of scam companies out there that will leave you feeling exploited and disappointed. In this article we discuss the important factors to consider when choosing your developer in order to avoid this disappointment and get the app you paid for.
Android and Apple are regularly battling it out to see who can create the best smartphones. As someone who is interested in a career as an app developer, it’s important to keep an eye on what these two companies are doing.
The life of an app developer is not as glamorous as you might think. People assume your days are spent working in funky offices and earning loads of cash. While this might be the reality for some people, most app developers have a much quieter life.
Wearable tech is rising in popularity year by year. A couple of years ago, you’d only find a handful of wearable options on the market. It’s certainly a rising trend, and this brings along all sorts of opportunities for app developers.
The demand for mobile apps continues to rise, which naturally results in the demand for mobile app developers rising as well! So, if you want to get started in this career, then there are a few vital things you need to consider.
We know how difficult it can be to tick every box that Apple needs to get an app approved to the app store. Creating successful apps is often a “labour of love”. It’s hard work but so rewarding when your app finally gets published.
At Atom Engine we strive to create successful apps every day. We know what is involved in taking an app from concept to launch and so we know how to work with our clients to find out what success looks like for each project. Here are our top tips as to how to actually measure the success of your app.
There has always been a debate around the longevity of QR codes in marketing publications. Are they a “flash in the pan” or are they a useful tool in your marketing playbook? In this post we’ll examine what is a QR code and how it can be helpful to achieve your business objectives.
It’s fair to say that most of us are glued to a screen of some kind or another for most of our waking hours. Whether you work at a desk, are on the road using your phone to keep in touch or even find your way to your next meeting, it is increasingly common to use a mobile during your working day.
When our clients start to work with us, they are very focused on the need for an app, the details of how it will work, and are even keen to understand how it will look and feel. What is often not considered by those new to building apps is how they will ultimately convince their audience to download it.
At Atom Engine we are all about developing innovative apps with beautiful yet functional designs. But how do you come up with a ground-breaking app idea? How do you think of that idea that will make your competitors wish they’d come up with it first? Read on to find out.
We’ve developed some new tools that are free to use to help you to create barcodes, QR codes and iOS app store iconography. Try them for yourself today.
A tutorial showing how to create a simple app with a collection view that will display recent headlines from a News API, this tutorial assumes you know very little about iOS development.
A prototype is an initial version of your potential final product. Learn why they are important and whether it should be used in your next project.
Developers programming for iOS currently have two choices for creating an App, Objective C and Swift. While Swift is seen as the 'offspring' of Obj C there are many differences. Learn about them here.
Here we explain the benefits of an offline first approach to app development.
With over 5 million apps online today, more than a good idea is needed to create an app that people will want to use. We discuss a few things to consider before launching your next project.
Learn the differences between the two most popular methodologies in development today and the benefits of each. See if you have any preference on which you'd rather use on your next project.
Are you undecided on whether your company needs social media? Read on and we will try to convince you as to why it's essential.
See how analytics are just as important within mobile apps as your website.
Native vs Cross Platform App Development. Read ahead and decide which you think would be most beneficial for your business
Find our how a great user interface can lead to happy customers and better user retainment
What is machine learning and how can it be used to improved your mobile application.
How in-house mobile apps can give your business an efficiency boost.